Leading digital kids’ network and studio, WildBrain has been appointed by Headstart International to manage the Best Furry Friends or BFF, Australian toy brand on YouTube.
WildBrain will employ its expertise in content and channel management on YouTube to grow the global audience for Best Furry Friends with exclusive content designed to delight a key viewership of girls aged six to nine years.
WildBrain commercial director Rachel Taylor, “As we continue to expand the offering of third-party kids’ brands on WildBrain, we are delighted to be teaming up with Headstart’s BFF, an ideal toy property to feature across our YouTube network. The brand’s range of collectible toys with cute, distinctive characters lends itself perfectly to both animated and live-action videos, allowing kids to immerse themselves in a world of play and imagination. We look forward to working with Headstart to grow the global audience for Best Furry Friends.”
The studio will also manage existing BFF channels on YouTube and also launch new channels for the brand across international territories and manage advertising on the channels. BFF content under WildBrain management includes 13×11-minute 3D CGI-animated episodes, 13×11-minute unboxing videos, 6×12-minute toy-play videos, and 6×12-minute stop-motion videos.
“We’re really excited to be working with WildBrain on our Best Furry Friends YouTube channel. We have amazing content to share with our fans and WildBrain are the perfect partner to help us grow the brand globally on YouTube,” added Headstart International CEO Andrew Hendy.
The Best Furry Friends are cute fashionista animals who love to hang in their super sweet fashion bags with the besties, six girls who always keep their furry friends close. In addition to the six bestie dolls, kids can collect over 60 variations of BFF and fashion bags in a range of colours, sizes and styles. Sold globally, the Best Furry Friends range currently includes collectibles, dolls, play-sets and plush, with line extensions coming in the shape of interactive toys and more.
