Fisher-Price plans to launch 11 flagship stores across the country in the next one month. With a mission to support the urban mother, Fisher-Price currently plays host to nine stores across Mumbai, Delhi, Trivandrum, Chennai and Bangalore.
Each Fisher-Price Flagship Store delivers a great experience with its consistent ambience, quality service and toy consultants. The entire range of Fisher-Price products are available at each of these stores.
The stores also plays the role of friend, advisor and guide for young and expectant moms by providing them information on options to promote rapid and healthy development and growth of their children. Each store allows for a uniform buying experience through three major factors:
The Ambience: a place where moms can get accurate information and guidance through the specially designed Fisher-Price toy directory, which is a self explanatory ready reckoner helping her pick the right toy for the right age and stage of her child.
The Service: Specially trained toy consultants equipped with a kit that explains and guides moms on developmental benefits, features and milestones associated with each toy. They also provide live demonstrations to help mothers make the right choice.
Full range of Fisher-Price products that gives mothers the access to shop in leisure.
With over 75 years in toy making and 35 years in child research with a play laboratory to gain insights direct from kids, Fisher-Price knows just the right ingredients to unlock an unlimited world of possibilities for the growing child.
