With a discussion leading to another BrandVid 2018 saw industry talking about the growth of branded content in videos and how the latter acts as a glue merging consumers and brands together. Story plays an important role with platforms and distribution going hand in hand making the bond between brands and consumers stronger.
The event was hosted by Indiantelevision.com at Sahara Star, Mumbai and was powered by Colours, giving a larger perspective on how crucial is the branded content for brands to the present delegates.
BranVid is an annual event ideal for the industry to discuss and make a way ahead for brand marketing. The day-long summit gave the audience a vision to use the video as a brand marketing tool and penetrate their way in the growing ecosystem.
The event brought broadcasters, digital platforms, agencies, brands, social media outlets under one roof to exchange ideas and oversee the future of video marketing. Delegates enthusiastically attended the event which saw industry stalwarts from YouTube, Myntra, Facebook, Marico, Fastrack, VICE India, Syska Group, Times Network, Onida, TVF, Prajakta Koli, Miss Malini to name a few.
BrandVid began with a keynote session from Havas Media India and South Asia CEO Anita Nayyar who stated the fact about how the digital videos have grown significantly over the past couple of years from 60 million reach in 2015 to an incredible 200+ million reach in 2017.
The session was followed by a panel discussion moderated by S. Yesudas about how important are branded videos to publications and broadcasters. Group M business head of entertainment sports and live events Vinit Karnik said that content is the king and distribution is god, but data is the new oil which will manage the mechanism. The discussion saw other industry leaders like Lokmat MEdia senior EVP and head of digital business Hemant Jain who feels that over emphasis on data may kill the creativity.
The next session shed a light upon what role does the social media giants like Facebook, Twitter and YouTube play in the terms of branded videos. YouTube India entertainment head Satya Raghvan summed up the discussion by stating that the brand must think like a creator rather than a brand itself.
A presentation by Twitter India head entertainment partnerships Keya Madhvani showcased how Twitter is becoming popular and how the audience base for the same is receptive. An interesting fireside chat between Pocket Aces founder Ashwin Suresh and Anil Wanvari paved way to the use of brands in videos and showed how the campaigns that use video marketing work well.
The industry leaders including Byju marketing head Atit Mehta, UltraTech Cement brand building head Sanchita Ganguly, Syska Group marketing head Amit Sethiya, InMobi director brand strategy Nikhil Kumar, Group M South Asia chief strategy officer Tushar Vyas and BSH Home Appliances Group senior marketing manager Anirudh Lamba discussed the top five things to keep in mind for branded videos, both digital and television. Ganguly mentioned how conversation, insights, respecting the medium and being dynamic is important.
The YouTube sensation and beloved Prajakta Koli had a candid chat with Anil Wanvari as to how the influencers are helping in the brand marketing through videos.
Vidooly unveiled a report on the rise of branded content in India forecasting the worth of the growing branded content to 7.45 billion in 2022. The event was filled with many more informative sessions and discussions for the industry about the industry, concluding on the note that this is the golden time for the marketers to create and distribute videos.
