DC Comics seems to have definite plans for its future as the company has just revealed its brand new logo. Number 11 in the series since the initiation, the new logo looks to have drawn attention from its former ones, which were in place during the 70s.
The new logo will replace the current so called ‘peel’ logo that was implemented in 2012 and encapsulated the essence of old legacy and new possibilities with a peeling effect covering the initials D and C.
BREAKING: DCE introduces new identity for DC brand celebrating our past, present, & future! https://t.co/EQ9CxCH3ue pic.twitter.com/id9lTZyvdr
— DC (@DCComics) May 17, 2016
So, what is the new logo all about?
In a statement while talking about the new logo, DC Entertainment, senior vice president of marketing and global franchise management, Amit Desai said, “While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols.”
The move definitely points strongly at the fact that, despite of its legacy in comics, DC doesn’t want to be known limitedly in regards to that specific category. The new logo has already taken its place over their online publications and social media pages; comics and toys are likely to follow suit.
The logo will be published with DC Universe: Rebirth that is scheduled to be released on 25 May, 2016.
