With the world hopping on board the digital domain on a rapid pace, marketers and their firms are eyeing more and more towards the digital mode of communication.
With various entertainment portals inclining towards the VOD service while catering to consumer demands, the recent focus seems to be on dedicated kids’ entertainment portals.
Recently, Viacom18 released VOOT, which is an application consisting of the company’s full repository of TV channels like Colors, MTV and Nick! Although, meant for every age group, the platform focuses heavily on kid’s content with a plethora of characters loved by kids, like Chota Bheem, Dora, Spongebob, Motu Patlu and much more.
Now, taking the trend one step ahead, nexGTv, the subscription based video entertainment app from DigiVive Services has launched a brand new app completely dedicated to kids’ entertainment. nexGTv Kids is a video and infotainment, subscription based app for kids and is first of its kind in India. The app will feature an assortment of classic favourites like Malgudi Days, Panchatantra, Vikram and Betal, Champak while balancing it with creative and interactive programs like House Clay Tutorials, indulging science experiment videos and more. Apart from that, the Live TV section of the app will open gateways to Cartoon Network, Pogo and Big Magic for the kids with a movie list comprising in the likes of Popeye – Bride & Gloom, Boxer Rebellion, Bumm Bumm Bhole and Bal Ganesha.
nexGTv, COO, Abhesh Verma said, “We are very excited to present the brand new ‘only for kids’ platform, nexGTv Kids. We have thoroughly handpicked the content that entertains, educates and encourages kids to learn, teaching them skills of crafts, origami, etc. Besides, to further enhance our service offering for kids, we are also planning to introduce new high-quality original content with familiar characters.”
While, VOOT had planned to focus more on the kids’ section with their plans to bring original and unique content for the niche, so does nexGTv Kids. The only difference is while VOOT is based on AVOD model, nexGTv Kids is based on SVOD model. Though the nextGTv Kids app is said to have a SVOD model, we observed that the app is available for free and the videos are available for free. It’s not clear what all content is available for free of charge as for few videos, an option to subscribe and watch all videos for that time span do comes on the screen. However, if you subscribe to the channel, it gives you complete access to all channels, movies and videos on the application with complimentary access to nexGTv and vice versa.
However nextGTv might just be more successful given their app is completely dedicated to kids. Although, it all depends on the kind of service they provide, as initially VOOT had received some flak over technical issues in the app. Let’s see how nexTGv Kids fairs on those grounds.
