Prime Focus World (PFW), the creative services division of Prime Focus Limited (PFL), has been honored with a Lumiere award for its proprietary DeepGen stereo technology. The award was given by the Advanced Imaging Society (AIS) for technical achievement at their 6th Annual Technology and New Products awards ceremony at Paramount Studios in Hollywood.
The AIS Lumiere statuettes are presented to companies and products that have achieved both ‘innovation and impact’ in moving the entertainment industry forward. PFW’s DeepGen technology, part of its ‘Hybrid Stereo Pipeline’, allows the use of ‘deep’ compositing data in the stereo conversion process, providing superior conversion results, a more efficient workflow and more flexibility and control.
“Driving greater innovation through our R&D and pipeline teams is the future of our industry. I believe that our commitment to creating technological breakthroughs is our biggest differentiator, and I wholeheartedly support the effort to help drive our industry forward by constantly raising our own bar,” said PFW global CEO Namit Malhotra on the win.
PFW’s stereo team has delivered stereo conversion work for some of Hollywood’s biggest blockbusters, including The Martian, Ant-Man, Avengers: Age of Ultron, Terminator: Genesis, The Amazing Spiderman 2, Maleficent, Transformers: Age of Extinction, Guardians of the Galaxy, Star Wars: Episode I and Gravity.
“I’m delighted to accept this award on behalf of the PFW techdev team,” said View-D, global head, Eoin Greenham, Prime Focus World. “Having the opportunity to work on some of the best 3D content with the biggest studios in the world is a great honor, and being tasked with finding solutions and developing ever more efficient ways of working is both rewarding and gratifying. It’s a privilege to be working for a dynamic company that is constantly breaking new ground and pushing the boundaries of what is possible in stereo conversion.”