The e-commerce platform which debuted in the UK in June 2015 made a wide range of Sony Computer Entertainment Europe (SCEE) licensed merchandise available and now details of its official online store PlayStation Gear, has been announced which has now rolled out across 22 countries. Products available from PlayStation Gear feature well known, and most loved gaming franchises in PlayStation history as well as PlayStation branded merchandise.
The official PlayStation website that hosts PlayStation Gear, receives over 90 million unique visitors annually. The online store has been designed as an integrated part of the PlayStation universe to engender consumer confidence and content has been localized for each country so that consumers can shop online in their local language and currency.
“We’re proud to say that we can now offer all our partners a high traffic retail space which they can use as an effective tool to sell and market their products directly to a captive audience of gaming fans. It also gives licensees who may have smaller categories or more niche products, the opportunity to shine in an otherwise crowded market place”, says Sony Computer Entertainment Europe’s Commercial Development Director, Mark Howsen.
In addition to SCEE own party brands PlayStation Gear also stocks merchandise featuring third party gaming brands that are available on the PlayStation platform such as the recently released Arkham Knight Batman game. Additional PlayStation Gear stores are now live across Europe, the United Arab Emirates and Australia.