After the overwhelming response to the first year of Kahaani Express, ZeeQ is back with its second innings, which is looking to create a large scale impact by reaching out to approximately three lakh students (from standards 2 to 7) across the country, this year.
Kahani Express is a story telling platform giving young India an unmatched chance to learn and express themselves. The activity, which will start at the city level targeting 470 schools across 24 cities in the country, will culminate into a national competition to be held in Kolkata in the first week of December 2015.
This activity is strategically divided into three parts, beginning with a school workshop conducted by expert storytellers who will demonstrate story development techniques with the help of specially designed picture panels and other props. It will be followed by city finals where the three best stories from each school will be judged by a jury of literary personalities, and one winner per city will go on to participate in the national-level finals to be held in Kolkata.
To enhance the reach of the initiative, ZeeQ has planned an extensive marketing campaign encompassing on-air, digital and on-ground promotions for maximum reach and impact.
ZeeQ brand head Ashwin Sashital said, “ZeeQ is one of India’s popular kids’ entertainment channels. The channel has always been about learning various life-skills and values in the masti way, making it a fun process for the kids. Kahaani Express is yet another such initiative by the channel keeping up to its promise of encouraging fun learning.”
Go Cheese and Cello Pens have come on-board Kahaani Express 2015 as co-powered by sponsors, whereas Monginis is a special partner.