Asia has been one of the exciting markets to watch out for most mobile developers especially in the Southeast Asian region, which according to a report will see mobile gaming revenues growing six-folds to over $7.0 billion (roughly Rs. 44,515 crore) in the next five years thanks to smartphones and high-speed Internet access.
Revenues only crossed the $1.0 billion (roughly Rs. 6,359 crore) mark in 2014 but are expected to rise at a compounded annual growth rate of 48 per cent until 2019, making Southeast Asia the fastest-growing region for the industry, business consultancy Frost & Sullivan said.
The growth is being “driven by the rapid increase of broadband users, usage of smart devices and social media,” it said in a press statement.
Southeast Asia’s more prosperous markets such as Singapore and Malaysia largely account for the bulk of current mobile gaming revenues, but other countries are quickly expanding, the statement added.
“This is changing quickly, however, as markets like Thailand are now over 50 per cent smartphone markets and Indonesia and Vietnam are also rising rapidly,” the statement said. “By 2019, we believe that smartphone usage will become mainstream in the region.”
However, one major impediment to the industry’s growth in Southeast Asia is the difficulty in making payments online.
“As a region, credit card penetration is extremely low,” it said, noting that the credit card penetration rate is less than 10 per cent in all countries surveyed excluding Singapore and Malaysia.
“This makes purchasing virtual goods extremely difficult for most gamers in the region,” it added.
Clash of the Clans, made by Finland-based Company Supercell, is the favourite mobile game in Southeast Asia, mirroring the global trend, the consultancy said.
But Chinese and Korean games are also popular, the report said.
