Twentieth Century Fox Consumer Products has announced the appointment of Dream Theatre as its new licensing agent in India effective immediately. Dream Theatre will establish and grow the licensing business for Fox Consumer Products’ portfolio of TV and film brands including The Simpsons, Family Guy, Sons of Anarchy, Ice Age, Rio, and Avatar, among others in the market.
The Fox portfolio has the distinction of not just having properties across movies and television, its legions of fans cut across age groups of kids, teens, youth and adults making it one of the most sought after propositions in India and across the world. The addition of Fox properties to its portfolio reinforces Dream Theatre’s leading position in India with its three verticals of Entertainment, Sports and Lifestyle.
“We are delighted to have Dream Theatre as our new licensing agency in India,” said Twentieth Century Fox Consumer Products VP Asia Pacific Pinky David. “Their leadership and brand-driven creative approach makes them the perfect partner to continue exploring new consumer targets and expanding our retail reach in this very important territory.”
Dream Theatre will further establish all Fox Consumer Products brands in the Indian market with a focus on franchise building and retail expansion. Dream Theatre’s great reputation and truly unique approach to building brands and keeping them relevant locally allows Twentieth Century Fox Consumer Products to continue to expand the business in a country that is now the world’s third largest economy.
Twentieth Century Fox theatrical film releases have performed superlatively with Ice Age and Rio featuring in the top 5 animated films in India. On the television series front, The Simpsons, Family Guy, Modern Family and 24 air on India’s leading English Entertainment channels like Star World, Comedy Central, Zee Café and others making the brands household names. The avid fan following makes India a leading potential market for Twentieth Century Fox Consumer Products.
“We are thrilled and are extremely proud to have been chosen as Fox’s partner of choice in India. We aim to make Fox one of the largest licensing propositions in India with its sheer diversity of appeal and its legendary popularity,” said Dream Theatre founder and CEO Jiggy George.
The Fox partnership will allow Dream Theatre to unleash the power of Fox in India in the form of apparel, toys, stationery, home furnishings, gifts and novelties and more through licensees. Fans in India will now be able to buy authentic licensed merchandise which will be available at retail and online portals at price points ranging from Rs 99 to Rs 3000, making it possible for every fan to own their favourite Twentieth Century Fox movie or TV series merchandise.
