In Week 2 of the TAM TV ratings, the mainstay kids channel from Viacom18 – Nick – continues being the leader in the genre with 261 TVTs (283 TVTs).
Second in line was Hungama with 236 TVTs (248) followed by Disney with 226 TVTs (201) and following close on its heels was Turner’s younger sibling Pogo with 194 TVTs (218) and the elder sibling Cartoon Network at 187 TVTs (227).
The other channels including Disney XD, Sonic, Disney Jr, Discovery Kids and Chutti TV are yet to make inroads into the top 5 bracket in the space.
In terms of the reach of the channels, Nick was at 41 per cent followed by CN at 39 per cent.
Note: The data provided in the article is for All India, TG: CS 4-14 ABC, 0700-2200 Hrs given by a channel and the ratings are in absolute numbers of Television Viewership in Thousands (TVTs).