A few days after appointing Yuval Tori as EVP for Europe, Middle East and Africa, Prime Focus Technologies (PFT) has added another name, this time for North America.
Rick Crosta joins PFT as the vice president of sales and will aid in the growth of PFT in North America. He will be responsible for the company’s growth in the eastern region. Based out of the New York City office, Rick will look after sales activities, sales personnel and customer relations for the Eastern region.
Speaking on his appointment, PFT North America president Patrick Macdonald-King said, “We are stoked to have Rick join us. Rick’s applicable technology experience at Adobe and client relationships mirror PFT’s goals and ambitions. We are confident Rick will further contribute to PFT’s incredible growth story.”
He will oversee PFT’s current clientele including Bloomberg, Disney, 21st Century Fox-owned Star TV, Warner Bros Television Studios, CBS Television Studios, 20th Century Fox Television Studios, Relativity Media, Legendary Pictures, Starz Media, Lionsgate, A&E TV Network, Crown Media Family Networks, FX Networks and more.
Prior to this, Rick worked at Microsoft Corporation and Adobe Systems where his clients included 21st Century Fox, Viacom, Time Warner, Heart, CBS and A&E.