In the second session for the day, we had YouTube Partner Acquisitions Gaurav Dobhal addressing a curious audience who had questions galore on how could they monetise from the video streaming giant.
“If you carefully study the kind of content that really get views, then you will feel that there is nothing unique as such and most of the videos involve normal people like you and me, but it’s the way that the video is either made, marketed or promoted that makes the difference,” he expounded.
Gaurav further went onto show some of the popular YouTube channels and how they go about their content. A few that he discussed included AIB (All India Bakchod), TFV (The Viral Fever), how it should have ended, among others.
“The common factor in all these videos is the fact they either spoof the original or recreate something on the tones of satire, so these kind of things have proven to be successful,” he said. “There are also many channels that make a bunch of videos based on nursery rhymes and make a living out of it too.”
He also mentioned that how important it is to constantly keep experimenting on the platform, like movie reviews have been given an entire new flavor on the digital format, and everyone or anyone can easily share his/her views on a movie.
He also cleared a lot of false notions of a channel or a video only being capable of monetizing from the content after attaining a certain number of hits to the video. “Become a YouTube partner and share a video, audio or pictures, all of it can be monetized, Google shares the ad sales in the ratio of 55:45, with the larger portion going to the creator of the content,” he said.
Lastly, he emphasized on the importance of making the video discoverable according to the device being used by the consumer. “The thumbnail plays an important role in attracting the viewer’s attention and needs to have the right representations. It should have clear and infocus, high resolution images, mostly close-ups and visually accurate,” he ended.
The session certainly opened up a whole new avenue for many aspiring professionals, who could simply become a YouTube Partner and start reaping benefits right away for their hardwork, instead of approaching big production studios in a bid to help fund their ventures.
