Joins Hands With Simba Toys & H.M. International for the association
Dora The Explorer Visits 8 Cities As Part Of The ‘Dora School Of Adventure’ Campaign Presented By Junior Horlicks
National, May 8th, 2012: After the success of SpongeBob SquarePants Back to School range, Nickelodeon India is back this time to launch the ‘Back to School’ range with its most famous adventurer – Dora the Explorer, in association with Simba Toys and H.M International. The range is available at Landmark, Reliance Time Out, Crossword and other leading retail outlets April 28, 2012 onwards.
Speaking about the range, Sandeep Dahiya, Sr. Vice President – Consumer Products & Communications, Viacom18 Media Pvt Ltd says, “We are excited to partner with Simba and HM International to execute this exciting promotion around ‘Dora the Explorer’ back-to-school range. For kids, one of the exciting things about a new session at school is the new set of stationery, bag and books that they purchase meticulously. We’re sure that this promotion will make this experience even more engaging and exciting for them.”
To make it even more exciting… Nickelodeon, along with nutrition expert Junior Horlicks, invites kids to join Dora as she explores the adventures at school, making it an entertaining & educative experience. As part of the month long campaign, Dora will travel to 8 cities across the country to meet kids where there will be fun, frolic and masti as she mingles with her young fans. The popular television series tracks Dora’s adventures and teaches children to solve problems. Taking inspiration from this, the on-ground activities are divided in to three different themes – Annual Day Celebrations, Picnic celebrations and Sports Day celebrations, enabling kids to enjoy school even more.
Adds Prashant Pandey – GM Nutritionals – GSK, “Junior Horlicks is an expert in early childhood nutrition & overall growth and development. While the idea behind ‘Dora School of Adventures’ is that it speaks to the kids in their language in a fun environment, at the same time it helps parents to understand their child’s nutrition needs better. The initiative makes for a great enjoyment experience for the whole family. We are excited to partner with Nickelodeon for this new back to school range of products.”
The partnership entails Simba Toys developing school and fashions bags and H.M. International developing the stationery, plastic and melamine range. The stationery and melamine range is priced between Rs. 39 and Rs. 499, while the vibrant school and fashion bags are priced between Rs. 199 and Rs. 1199 which includes some exciting never seen before Dora merchandise. The new range will have exciting Dora The Explorer pencil boxes, lunch boxes, water bottles, water colours and pencil holders amongst many other cute products.
Mr. Pradeep Parmar, Simba Toys – Business Head, says, “We are extremely happy to be associatedwith Nickelodeon again. It is one of the most popular kids channel in India. Simba toys and Nickelodeon share the same approach towards kids, it believes in doing something that the kids will like and enjoy. Hence, it is always a pleasure associating with them.”
Adds Mr. Alok Choraria – Head Designer, HM International, “Nickelodeon is a leading kids channel and we are pleased to be partnering with them again. Dora is very popular amongst kids and hence the tie up with Nickelodeon will see kids flaunting their favourite Nicktoon with the new Back to School range. We hope that kids will love the new ra nge and they will be off the shelves in no time.”
The campaign, in addition to on-ground activities, will see amplified promotions through various media verticals including on-air promotions, digital activation and in-store promotions. These promotions will work on the lines of – Play, Fun, Frolic and Buying. The new product range will also be promoted through various social media platforms onFacebook, Twitter -and on the Nick India official website (www.nickindia.com).
~So come meet Dora and be a part of this adventure ride~
~Head to your nearest retail store and grab exciting products from the Back to School range as you begin the new academic year~