Talking Tom and the Smurfs are joining forces, bringing two popular children’s entertainment worlds together in the new in-game crossover.
Outfit7 has announced a new partnership between Talking Tom & Friends: World and the Smurfs, introducing the iconic blue characters into its kid-focused mobile game. The collaboration gives young players the opportunity to explore new content inspired by the Smurfs while interacting with characters and elements from the Talking Tom universe.
The partnership expands Talking Tom & Friends: World, Outfit7’s sandbox experience designed specifically for children. The game allows players to create their own stories through customisable characters, interactive environments and open-ended activities.
With the new crossover, the Smurfs become part of this interactive world, giving fans a chance to experience the characters in different settings. The collaboration also reflects the growing use of established children’s properties to create shared experiences across game and entertainment.
Outfit7 lead brand partnership Tadeja Irmančnik said, “Many of us grew up with the Smurfs, which is part of what makes this collaboration so special. The Smurfs is one of those rare brands that have successfully connected with multiple generations without losing what made them special in the first place. That’s a big reason why we were excited about this partnership! Through Talking Tom & Friends: World, we’re able to bring those characters into a new type of experience and give kids another way to discover and interact with the world of the Smurfs.”
Peyo Company licensing CCO Fabienne Gilles commented, “We are excited to bring our beloved little Smurfs into Talking Tom & Friends: World through this new partnership with the talented team at Outfit7. I’m sure kids and parents alike will love discovering this fun new collaboration and playing together with the Smurfs, Talking Tom, and his friends.”
For Outfit7, the partnership builds on its broader strategy of using collaborations to expand the Talking Tom & Friends brand. The company has previously developed crossovers with other major entertainment properties, including Miraculous, with partnership extending across games and merchandise.
The Smurfs crossover adds another layer to Talking Tom & Friends: World, bringing together two recognisable children’s brands in an interactive setting and offering fans a new way to engage with their favourite characters.
