Anime India made its Delhi debut on 6 and 7 June 2026 at the Yashobhoomi Convention Centre, bringing together anime, cosplay, gaming, and pop culture enthusiasts for a vibrant celebration of fandom.
Having already built a vibrant community through its Mumbai and Kolkata editions, the event brought together anime, cosplay, and gaming enthusiasts from across the region for one of its biggest celebrations yet.
Among the exhibitors at the event was Elle18, which added a splash of colour and creativity with an immersive booth experience tailored for Gen Z audiences, further expanding the event’s diverse mix of brands, experiences, and fan-focused attractions.
Bringing beauty, creativity, and self-expression, Elle18 made a vibrant splash at Anime India Delhi. Tapping into the growing influence of anime culture among India’s Gen Z audience, the brand hosted an immersive booth experience that celebrated bold self-expression and playful beauty.
At the centre of the activation was the Elle18 glam station, where attendees enjoyed quick makeovers inspired by anime aesthetics and high-energy youth trends. Visitors also had the opportunity to participate in interactive experiences designed to amplify the excitement on-ground. Designed for today’s Gen Z consumers, Elle18’s portfolio showcased a contemporary, trend-led range of makeup products.
Elle18 had an exciting activity at its booth, where visitors could take selfies and post them on their social media accounts while tagging Elle18 to receive exciting giveaways. Many influencers also attended the event and created reels showcasing their experiences.
“Anime brings together colour, character and self-expression in a way that feels incredibly relevant today. For Elle 18, this is a natural space to show up in, as we’ve always believed beauty should feel playful, expressive and easy, making adulting feel a little more fun. Anime India gives us the perfect opportunity to bring that spirit alive,” expressed Hindustan Unilever head – makeup & cosmetics Nithya Komanduri.
Elle18 continued to empower a new generation to experiment, express, and explore through makeup.
