Mipcom 2025 brings influential creators and entrepreneurs Inoxtag and Nil Ojeda to Cannes

Mipcom Cannes announced that two of Europe’s most influential creators and entrepreneurs, Inoxtag and Nil Ojeda will join Webedia global digital media production and publishing group CEO Christian Bombrun in a unique main stage keynote at the upcoming edition of the world’s largest market for television and streaming content being held from 13 to 16 October 2025. 

Under the theme ‘Reshaping Entertainment in a Creator-Led Future’, the session will spotlight the expanding influence of content creators within the broader entertainment ecosystem, through first-hand insights. Staged in the Palais des Festivals’ Grand Auditorium on Wednesday 15 October at 11.15, it forms part of a programme that places the creator economy at the heart of the forthcoming Mipcom Cannes.

“Inoxtag and Nil Ojeda exemplify how creator-led talent not only thrives in partnership with traditional media but is now rivalling it in impact, quality, and scale,” said Mipcom Cannes director Lucy Smith. “They have blazed a trail from short-form videos to premium long-form productions, showing the power of internet culture and the generational shift in storytelling. With the support of Webedia, their ambitions have set new benchmarks, and their journey offers valuable lessons for everyone at Mipcom.”

French modern adventurer Inès Benazzouz, widely known as Inoxtag, is one of Europe’s most influential creators with a community of 27 million fans across all platforms. Blending cinematic ambition with authenticity, Inoxtag last year broke all distribution conventions and box office records in France when his two-and-a half hour documentary Kaizen, charting his mission to climb Everest, premiered in theatres a day ahead of its You Tube premiere. 

After selling over 350,000 tickets across 500 theaters, the video went on to attract an additional 40 million views on YouTube, becoming France’s most-viewed video on the platform in 2024. This achievement marked a turning point in the perception of long form YouTuber projects globally. With brands as partners and narrative allies rather than sponsors, his adventures have also included climbing Mont Blanc and crossing the Atlantic alongside explorer Guirec Soudée.

Celebrated entrepreneur and creator Nil Ojeda Morales, or Nil Ojeda, began his professional YouTube journey in Spain in 2016 at the age of 18, evolving from reviews to interviews and nationwide tours. With a global community base reaching more than 15 million fans, he is behind original breakout digital formats including 21 days, whose second edition “21 days to know MrBeast” generated more than 30 million views on YouTube.

Diversifying further, Nil Ojeda has gained commercial success and acclaim with his breakout brand Miflshakes which blends fashion, limited-edition drops, and artistic collaborations, and recently expanded into events, food collaborations, and social campaigns. With a growing community on all platforms, including over 2.6 million followers on Instagram and more than 4.3 million on TikTok, he recently featured on the cover of Forbes Spain, and had been named 2025 best content creator, illustrating his impact in both content creation and business.

One of the world’s leading players in digital entertainment – spanning production, distribution, IP development and management – the French based Webedia Group have partnered for over a decade with leading creators, providing support and the means to produce, distribute, monetise and build their global networks. The combined talent stable attracts over two billion views a month and some of the digital space’s leading talents, including Inoxtag and Nil Ojeda.

Appointed Webedia Group CEO in June this year, Bombrun oversees the global digital media and technology company that in addition to creator management and support, builds and manages online platforms, communities, and content around entertainment, gaming, lifestyle, and pop culture. In a career spanning three decades, he built expertise in the digital space through strategic responsibilities at Canal+, as Deputy CEO of M6 Web and at Orange, in the positions of director of products and services for Orange France and director of Orange content, overseeing pay television, VoD/SVoD, gaming, music, and IoT activities, and heading OCS and Orange Studio.

Also, major players converging in Cannes in 2025 span the creator economy, production, distribution and brand funded content. These include YouTube, Dhar Mann Studios, Snapchat, Samsung TV Plus, TikTok, TUBI and Luma AI amongst many others in the space, joining global groups and studios including All3Media, Banijay, BBC Studios, Beta Film, Disney, Fifth Season, Fox Entertainment Global, Fremantle, Global Agency, ITV Studios, Lionsgate, Mediawan, Mediapro Studios, Nippon TV, Paramount Global Entertainment, Sony Pictures Entertainment, Warner Bros. Discovery, ZDF Studios; agencies (Denstu, Digitas, McCann); brands (Ancestry, Indeed, Mattel, Toys“R”Us); and creators (including After Studio’s Callux and RVBBERDUCK and Kevin Tran).

Mipcom Cannes is the world’s biggest and most impactful television and streaming content market, attracting over 10 500 delegates from more than 100 countries last year and whose week-long programme helps define the TV industry year.