At the crossroads of mobile tech and esports: In conversation with Realme VP Chase Xu

Chase Xu

In India, whether you are travelling in a packed bus or local train, waiting for your turn at a clinic, walking the corridors of a college or passing through a crowded alley, it’s common to see people immersed in mobile games–crushing candies, shooting bubbles, rolling dice and solving word puzzles. Mobile gaming has become an integral part of daily life, its dominance not going unnoticed in the country’s gaming industry.

A 2024 industry report by Niko Partners reflected this trend, predicting that mobile games will continue to account for the largest share of gaming revenue in India—77.9 per cent of the total—far ahead of PC (14.5 per cent) and console (7.7 per cent). This widespread adoption extends beyond casual gaming, as competitive titles gain traction among players.

This report also stated that 57 per cent of mobile gamers in India have played a battle royale title in the past three months of the survey. One such battle royale that quickly gained steam is BGMI (BattleGrounds Mobile India). With a rising smartphone penetration and expansion of esports tournaments, gaming engagement is expected to soar. Capitalising on this momentum, Krafton India unveiled two major BGMI tournaments for 2025 – BGMI India Series (BGIS) 2025 and BGMI Pro Series (BMPS). On the heels of this announcement, smartphone giant Realme was revealed to be the official smartphone sponsor for the two tournaments.

“We have always aspired to revolutionise the mobile gaming ecosystem in India by nurturing the immense talent pool and empowering the next generation of esports athletes,” said Realme vice president and CMO Chase Xu. Joining Realme in 2018, Xu took charge of the company’s global branding and marketing strategies.

On its latest partnership with Krafton India, he shared, “By combining Krafton’s expertise in world-class gaming with our high-performance smartphones, we’ve created a powerful synergy. Together, we hope to deliver an optimised and immersive experience for both casual and professional gamers.”

Realme’s GT 7 Pro model will be seen as the official smartphone for the upcoming BGIS, set to take place in April in the city of Kolkata. To promote GT 7 Pro as a gaming-friendly phone in India, Realme is enhancing the model’s presence through esports collaborations, influencer tie-ups, and gaming tournaments. “Additionally, while I can’t share too many details at this stage, we are exploring the possibility of introducing gaming features specifically designed to meet the needs of India’s growing esports community,” he revealed.

Realme GT 7 Pro models (Photo by: Realme)

Under Xu’s guidance, Realme has swiftly assembled teams across various regions, devised regional strategic plans, and successfully entered markets in 10 countries including India, Indonesia, Malaysia and Egypt. He has also led the team in setting up global service standards and systems, with online channels expanding worldwide.

To strengthen the brand’s presence in India and ensure that its gaming smartphones, including GT 7 Pro, are optimised for esports titles like BGMI, Realme is working closely with Krafton on hardware and software innovations. “This collaboration involves exclusive debugging and rigorous testing to fine-tune our devices for peak performance in competitive esports,” he elaborated. “We’ve also established a dedicated internal team comprising experts from R&D, marketing, and product development, who are working hand-in-hand with Krafton India to push the boundaries of mobile gaming technology. Their focus is on addressing key gaming needs such as reduced latency, optimised thermal performance, and seamless gameplay. These collective efforts are focused on delivering a high-performance gaming experience while driving future innovations in India’s esports ecosystem.”

In 2010, Chase had taken charge of Oppo advertising, integrated marketing and brand strategy initiatives. He is known to pioneer “entertainment marketing” in the Chinese mobile industry, achieving favourable market responses. “In the mobile industry, brands focus on connecting smartphones with the entertainment habits of consumers. This includes partnerships with gaming platforms, esports tournaments, music streaming services, and influencers to drive engagement,” he explained.

Now applying the same strategy to the Krafton-Realme partnership, he noted, “Collaborations with companies like Krafton India for gaming events or working with artists for exclusive content deliver entertainment directly to users’ devices. The goal is to provide a flawless experience where smartphones become the central hub for gaming, content consumption, and social interaction, making them indispensable for consumers.”

As Indian gamers continue to engage in gaming, esports will expand, attracting more viewers and brands to the esports ecosystem. The Krafton India-Realme collaboration is only the beginning of the growing synergy between gaming and mobile technology. And Xu rightly concluded, “By aligning smartphones with consumer entertainment habits, brands are transforming mobile devices into essential hubs for gaming, content, and social interaction.”

Follow us on Google News
VFX

boscuan303 merupakan salah satu penyedia web game online terbaik dan terpercaya gampang menang saat ini. dengan banyak pola gacor yang hadi membantu kemenangan member setia.

Slot4d adalah situs slot gacor terpercaya saat ini yang berkolaborasi engan slot777 gacor Indonesia deposit dana terbaik hari ini yang dimana memberikan sensasi permainan yang berbeda dengan game slot lain nya. setiap member yang bergabung di sini berhak mendapatkan bonus dari setiap to yang di mainkan. dan berhak mendapatkan banyak hadiah menarik di setiap hari.

Selamat datang di BOSCUAN303, tempat terbaik bagi Anda yang mencari pengalaman bermain slot online yang aman, nyaman, dan penuh peluang besar! Sebagai situs bandar slot online resmi terbesar di Indonesia, BOSCUAN303 siap memberikan layanan terbaik untuk semua pemain, dari pemula hingga profesional. Yuk, daftar sekarang dan nikmati sensasi bermain slot dengan cara yang menyenangkan dan menguntungkan!

BOSCUAN303 adalah situs slot deposit Dana dengan akses server resmi terpercaya dan pasti menang setiap hari yang dapat menawarkan kemenangan hari ini hanya dengan modal yang minim , Dengan fitur terbaik diberikan oleh boscuan303 bet yang mana permainan yang di sediakan adalah tipe permainan terbaik yang memberikan pola dan rtp gacor terbaik saat ini dengan persentase hingga 99% Dan juga selalu memberikan kejutan maxwin setiap harinya , gacor slot adalah permainan terbaik saat ini paling dicari dan juga digemari oleh para pencinta slot deposit dana karena slot ini adalah tipe slot terbaik & paling sering memberikan maxwin apalagi di BOSCUAN303.

SLOT4D adalah link login situs slot777 deposit dana tergacor saat hari ini yang akan membuat semua member setia kita pasti maxwin, slot4d kini hadir memberikan hadiah yang menarik dan proses wd yang sangat cepat kilat.

BOSCUAN303 merupakan link daftar situs slot777 gacor dengan metode deposit dana tanpa to terbaik saat ini yang dimana menyediakan berbagai game pilihan terbaik dari pg soft dan pargamatic play yang sangat terupdate saat ini.

Mpo Slot Slot gacor resmi hari ini! Slot RTP tinggi, gampang maxwin, dan deposit cuma 5 ribu. Coba sekarang dan rasakan sensasi cuan instan auto beli pajero sekarang juga!

Terpercaya sejak lama, slot4d hadir untuk semua pecinta slot di Indonesia.

boscuan303 boscuan303 boscuan303 boscuan303 boscuan303 Boscuan303 slot gacor slot gacor slot4d slot4d slot4d slot4d slot4d boscuan303 slot4d slot4d slot4d slot4d slot thailand