SMAAASH Fun Gateway Arena is rebranding itself to Zoreko – Original Gamers. This transition marks the evolution and expansion of the brand. Zoreko – Original Gamers is a gaming arena dedicated to experiential gaming to its audience of gamers and e-sports enthusiasts.
Zoreko consulting CMO Avanish Agarwal said, “This rebranding effort is a strategic move towards aligning the brand more closely with its target audience and its core offerings. The name we have chosen, Zoreko – Original Gamers, conveys our company’s commitment and emphasis on giving our patrons an authentic and immersive gaming experience. We feel that all gamers should be able to have access to a world-class, cutting-edge gaming experience.”
Zoreko – Original Gamers is set to open its flagship outlet at Elan in the first week of June. In addition, there will be two additional centres opening this year at Mohali and Patiala. This geographical expansion marks their entry into a new market where there is a high demand for specialised gaming centres.
The company looks forward to capitalising on India’s expanding VR and AR experiences, aiming to be at the forefront of this growing three-billion-dollar sector. It also plans on hosting competitive events like esports tournaments, as well as collaborating with game developers and publishers to offer exclusive gaming experiences and early access to new releases. Additionally, they plan to offer comprehensive gaming-related merchandise and accessories.