Pogo announced a new summer offering – Jay Jagannath premiering on 20 May at 9:30 am in six languages – Hindi, Tamil,Telugu, Kannada, Marathi, and Malayalam. The new animated series, celebrating Indian culture, friendship and folklore, is targeted at kids and families.
Created and produced by Ele Animations in collaboration with Toonz Media Group, and Warner Bros. Discovery as broadcasting partner, Jay Jagannath is inspired by the revered tales of Lord Jagannath of Puri. The series chronicles the endearing friendship between Lord Jagannath, depicted in his youthful form as Jagan, and his devoted companion Balram. A fusion of action, humour, and life lessons, the series will showcase the power of trust and the beauty of camaraderie, offering kids together with their families an entertaining viewing experience.
“Pogo continues to champion local stories and talent, offering a national platform with pan-India viewership,” said Warner Bros. Discovery South Asia kids’ cluster head Uttam Pal Singh. “The launch of Jay Jagannath underscores our commitment to spotlighting hidden tales and gems that are locally developed and produced, all while nurturing India’s burgeoning animation talent.”
“Jay Jagannath is having a pan India appeal and exuded confidence that this collaboration will entertain and inspire viewers of all age groups especially kids. Through this collaboration with Warner Bros. Discovery and Pogo, we aim to make this IP a successful one by showcasing the beauty of friendship, devotion and the rich cultural heritage of India,” said Toonz Media Group chief executive officer P Jayakumar.
Ele Animations founder-director Durga Prasad said, “Hailing from Odisha, a bastion of rich heritage, we are excited to bring the quintessential tale of Jagannath by breathing life into this timeless narrative of camaraderie and exploration. Jay Jagannath is the glorious celebration of Indian culture and folklore.”
