Comcast’s streaming platform Peacock sees growth in market share: Parrot Analytics

Universal’s parent company Comcast has reported earnings on Thursday, with NBCUniversal among the final legacy media companies competing for audiences and relevance.

NBCUniversal’s streaming and theatrical efforts have shown signs of progress in the first half of 2023. Its flagship streaming platform Peacock — while still the smallest of the major streamers in terms of subscribers and content demand — hit a record high in US demand share for streaming original content in Q2 2023, and has grown its market share for three consecutive quarters. 

On the film side, Universal’s Oppenheimer is the latest in a strong theatrical run for the legacy company. This builds on the momentum from the first half of the year with movies such as M3GANCocaine Bear and The Super Mario Bros. Movie all over-performing expectations. In fact, Universal has the most in-demand 2023 theatrical slate with US audiences, according to Parrot Analytics Movie Demand data. This should help drive new customers to Peacock in the second half of the year as the films become available on the platform.

The WGA (Writers Guild of America) and SAG-AFTRA (Screen Actors Guild-American Federation of Television and Radio Artists) strikes will impact all players in the industry differently, but Peacock may be poised to survive a prolonged work stoppage by leveraging two key NBCUniversal TV assets: Bravo and NBC’s Sunday Night Football. This type of content is unlikely to be impacted by the strikes, and these series may gain audiences as consumers run out of new scripted series to watch.

Peacock originals continue to rise

  • While Peacock is still the smallest of the major media backed streaming services, it is also showing the most consistent growth in market share. Peacock Originals hit another record high demand share in Q2 2023, accounting for 3.7 per cent of US demand for streaming original series.
  • Peacock is the only major streamer to grow its originals demand share with US audiences for the past three consecutive quarters.
  • Eight Peacock Originals averaged Outstanding demand with US audiences in Q2 2023 — meaning they were each in the top 2.9 per cent of shows across all platforms during that time. This was up significantly from five series in the Outstanding category in Q1 2023, helping to push the streamers originals to new heights.
  • This chart shows how mature and competitive the US streaming industry has become, with just 2.9 percentage points separating second place from sixth place.

On platform demand share

  • While demand for original content drives subscription growth, library content is key for customer retention, an increasingly crucial element of all streaming strategies as the market matures and consumers are offered more choice and easier ways to cancel than ever. 
  • The total catalog demand share data is a good indicator of which SVODs consumers are most likely to use as a default ‘streaming home.
  • Peacock’s total catalog demand share grew sat at 7.5 per cent in Q2 2023, down slightly from 7.6 per cent last quarter, but ahead of the 2022 average of 7.1 per cent.

Corporate demand share

  • Corporate demand share assesses the long-term viability of the top media companies as they look to consolidate their original content’s availability exclusively onto their own platforms, and can effectively help value a conglomerate’s legacy and library content in aggregate.
  • NBCUniversal-originated series accounted for roughly one tenth of all US TV demand in the first quarter of 2023. This makes it the fourth largest corporation when it comes to TV demand ownership in the US. 
  • This 9.8 per cent share is highly valuable to Comcast, as CEO Brian Roberts considers either offloading NBCUniversal or acquiring Paramount or Warner Bros. Discovery in the coming years. Either combination of assets would create the largest media conglomerate in terms of US corporate demand share.
  • Combining the TV assets of NBCUniversal and Warner Bros. Discovery in particular would account for over a quarter of all US TV demand — 27.4 per cent corporate demand as of Q2 2023. This would launch the combined company well ahead of Disney (20.1 per cent) as the biggest player in TV demand.
Follow us on Google News
VFX

boscuan303 merupakan salah satu penyedia web game online terbaik dan terpercaya gampang menang saat ini. dengan banyak pola gacor yang hadi membantu kemenangan member setia.

Slot4d adalah situs slot gacor terpercaya saat ini yang berkolaborasi engan slot777 gacor Indonesia deposit dana terbaik hari ini yang dimana memberikan sensasi permainan yang berbeda dengan game slot lain nya. setiap member yang bergabung di sini berhak mendapatkan bonus dari setiap to yang di mainkan. dan berhak mendapatkan banyak hadiah menarik di setiap hari.

Selamat datang di BOSCUAN303, tempat terbaik bagi Anda yang mencari pengalaman bermain slot online yang aman, nyaman, dan penuh peluang besar! Sebagai situs bandar slot online resmi terbesar di Indonesia, BOSCUAN303 siap memberikan layanan terbaik untuk semua pemain, dari pemula hingga profesional. Yuk, daftar sekarang dan nikmati sensasi bermain slot dengan cara yang menyenangkan dan menguntungkan!

BOSCUAN303 adalah situs slot deposit Dana dengan akses server resmi terpercaya dan pasti menang setiap hari yang dapat menawarkan kemenangan hari ini hanya dengan modal yang minim , Dengan fitur terbaik diberikan oleh boscuan303 bet yang mana permainan yang di sediakan adalah tipe permainan terbaik yang memberikan pola dan rtp gacor terbaik saat ini dengan persentase hingga 99% Dan juga selalu memberikan kejutan maxwin setiap harinya , gacor slot adalah permainan terbaik saat ini paling dicari dan juga digemari oleh para pencinta slot deposit dana karena slot ini adalah tipe slot terbaik & paling sering memberikan maxwin apalagi di BOSCUAN303.

SLOT4D adalah link login situs slot777 deposit dana tergacor saat hari ini yang akan membuat semua member setia kita pasti maxwin, slot4d kini hadir memberikan hadiah yang menarik dan proses wd yang sangat cepat kilat.

BOSCUAN303 merupakan link daftar situs slot777 gacor dengan metode deposit dana tanpa to terbaik saat ini yang dimana menyediakan berbagai game pilihan terbaik dari pg soft dan pargamatic play yang sangat terupdate saat ini.

Mpo Slot Slot gacor resmi hari ini! Slot RTP tinggi, gampang maxwin, dan deposit cuma 5 ribu. Coba sekarang dan rasakan sensasi cuan instan auto beli pajero sekarang juga!

Terpercaya sejak lama, slot4d hadir untuk semua pecinta slot di Indonesia.

boscuan303 boscuan303 boscuan303 boscuan303 boscuan303 Boscuan303 slot gacor slot gacor slot4d slot4d slot4d slot4d slot4d boscuan303 slot4d slot4d slot4d slot4d boscuan303 slot thailand