Electronic Arts has announced that EA SPORTS, a leader in interactive sports entertainment, has signed a partnership with back-to-back Formula 1 World Champion Max Verstappen. The agreement will see the Oracle Red Bull Racing driver collaborate with the brand to create content across the EA SPORTS portfolio. The deal also includes sponsorship with Verstappen for the 2023 season, with EA SPORTS branding featuring on the chin of his race helmet.
“Max is a tenacious competitor and true champion who shares a deep love of games and play.As he races into Formula 1 history, we are excited to collaborate with him as one of the best athletes in the world to bring more fans together through our EA SPORTS experiences,” said EA SPORTS and Racing SVP of brand Andrea Hopelain.
“Whether it’s playing games with my friends or staying competitive when away from the track, EA SPORTS has always been a big part of my life. EA SPORTS is an icon for so many millions of fans, and I’m proud to represent them for the 2023 season,” said Verstappen.
Over the past two seasons, Max Verstappen has become one of the biggest names in the sport. Having won his first FIA Formula One World Championship on the final race of the 2021 season, Verstappen dominated last year, taking the title at the FORMULA 1 HONDA JAPANESE GRAND PRIX 2022 with four races to spare.
