Global independent animation studio ZAG and multinational food products corporation Danone have partnered to bring a range of healthy foods and beverages to children and families across Spain and Portugal. Three of Danone’s product lines—Actimel, Font Vella, and Danone Natural Yogurt—will feature the superheroes from ZAG’s flagship property, Miraculous – Tales of Ladybug and Cat Noir. The announcement was made today by ZAG founder and CEO Jeremy Zag.
The in-store promotion, which was brokered by ZAG and DeAPlaneta Entertainment, ZAG’s Miraculous Spanish co-production partner and licensing agent, will run in major grocery outlets from October to December 2022. The promotion is one of Danone’s biggest activations to date, supported by large in-store display units which offer fans of Miraculous the opportunity to win one of over 100 portable console units by scanning the on-pack QR code.
Font Vella, which will feature Miraculous character shaped water bottles, is a natural mineral water offering a format specifically targeting kids through a 33cL bottle with sport cap. Danone Natural Yogurt is made of only two ingredients—milk and natural ferments—with no added sugar, no preservatives, and no artificial ingredients. And Actimel is a probiotic yogurt-type fermented milk drink available in multiple flavors that contains 10 billion exclusive L. casei cultures, Vitamins B6 and D in every bottle, a great way to boost the immune system. 7.2 million bottles of Actimel are drunk every day by people across more than 30 countries.
“Danone’s world-leading health-focused product portfolio, available in over 120 countries around the globe, allows them to be a key player in the nutritious food revolution,” commented ZAG VP global partnerships Hyde Schram, who reports to the company’s EVP global operations and head of consumer products Julian Zag. “By adding a popular and beloved licensed brand like Miraculous to their packaging further promotes the likelihood that children will be excited to consume their products, and we’re delighted that our globally beloved superheroes, Ladybug and Cat Noir, will encourage kids to eat healthy, as it is crucial to their growth.”
Danone has been working for years to constantly improve the nutritional profiles of its products. Today, the company is committed to making it easier for families to choose healthy alternatives for their children. To this end, Danone Iberia has taken a pioneering step towards the health and well-being of new generations, reformulating 100 per cent of its children’s portfolio to comply with the nutritional criteria of the World Health Organization (WHO) which, in the case of dairy products, recommends a limited consumption of fats and sugars. All Danonino, Actimel Kids and Danone yoghurts for children already meet those nutritional criteria set by the WHO.
DeAPlaneta Entertainment category manager Gregory Pierron explains about the deal: “We are really glad to connect the world-famous brand Miraculous – Tales of Ladybug and Cat Noir with Danone, a multinational food-products corporation known for their aim of promoting a healthy lifestyle for children of all ages though their products. We are completely positive that this deal will increase the awareness of both companies among parents and children as well as bring healthy values to the brand.”
