Gala has announced the launch of Gala Film. The new platform continues the brand’s commitment to providing fans with unique opportunities to enrich their experiences with levels of involvement only possible through Web3.
Unveiled today in Malta at ‘Into The Galaverse’, the core benefit of Gala Film is its ability to offer fans a true sense of ownership in the content they love. The platform opens up possibilities such as voting on script choices or casting, allowing fans to actively participate in the content they consume from their favourite IPs and talent. Gala Film not only serves great experiences to fans, but also gives creative license back to filmmakers and creatives by offering a route of support while removing the middleman, allowing them to distribute directly to fans.
By adding film alongside its existing music and games platforms, Gala is also able to offer an interoperable ecosystem where fans can benefit from crossover content. For example, by giving fans ownership of content in films, they may also benefit from involvement in the film’s soundtrack, or an accompanying game based on the film.
The blockchain technology that powers Gala Film is largely invisible, creating a frictionless experience that allows film fans and NFT enthusiasts to enjoy their experience whether they consider themselves blockchain pros or not. Gala Film’s ‘Watch to Earn’ model sits in the same ecosystem as Gala Music’s ‘Listen to Earn’ and Gala Games’ ‘Play to Earn’, offering fans ways to own content as NFTs and earn rewards from their ownership.
Gala COO Sarah Buxton said: “The launch of Gala Film marks the beginning of a new era in Web3 entertainment, led by Gala. Our combined Ecosystem offers exceptional involvement and access to Gala launches, with fans able to enjoy new experiences under one Web3-powered banner. We are committed to delivering fan-first entertainment, where technology is used to improve fan experiences without ever becoming a barrier to entry or enjoyment.”
The announcement is part of Into the Galaverse, an action-packed event taking place on 6th-8th June in Malta, offering the inside-track on the latest news from Gala, across music, film and gaming. Today’s Gala Film announcement comes on the tail of the unveiling of the master Gala brand as a unifying vision for all three Web3 entertainment properties.
As part of the Gala Films announcement, the entertainment brand announced several upcoming projects and partnerships, including:
- A partnership with Ai&Aiko, one of the most popular GIF lines in history with over 40 billion views. This will see Peter Draw’s simplistic and charming visual storytelling brought to life through the Gala Films platform
- ‘Making the Chronic’ – a series of 16 short films where Snoop Dogg narrates each of the tracks on his album released through Gala Music, with four of these shown at the event
- A partnership with Battle Island in production of their animated series ‘Ghosts of Ruin,’ partially screened as a sneak preview during the Gala Film unveiling
