Award-winning Brazilian studio Hype Animation just launched an NFT funding campaign for the production of the animated feature film Ed, based on the short film of the same name, which is credited with more than 100 official selections on international festivals. The NFTs will be released on 9 June on the Open Sea platform.
The Meet Ed campaign counts with a collection of 10,000 NFTs pieces that include Ed impersonating movie classics in five categories. Each one will have a different value and reward for each backer. The difference in this project are the rewards, which can start with just the names of the backers in the credits, but also include the appearance of the NFTs in the movie, and can even go up to naming the main characters with the name of the backers.
“With this project we aim to bring every part of Ed’s life to life, in a new world, new perspective. We’ve chosen his craziest dreams and characters to play a role in each NFT also paying homage to the history of cinema, while we are preparing for a new era of the industry in the Web3,” said Ed director Gabriel Garcia.
He further said, “With this project, in addition to the possibility of financing the film in a new way, we also want to innovate in the production model. Our idea is a collaborative creation, bringing the community together, in addition to following the entire production, from script to completion, also being able to interact with our artists and help with suggestions about the project.”
Created in 2013, the animation tells the story of Ed, a very successful rabbit in his acting career, but who was not having such a successful personal life. Ed was a big celebrity and played many roles in life. A thousand lives in one. Many loves, adventures and remarkable stories. What no one knows is why Ed wants to end it. Ed’s story brings a reflection on what happiness is about and if it really is linked to success, meaning that wealth and a career doesn’t mean you will always have a happy life.
The animated feature film production has always been a dream of its creators, who realized the rapid expansion of the NFT market as a new possibility for financing and project engagement. Till the release of the NFTs on the feature by Hype Animation, one can follow the project campaign on their website and on Discord.
