Cyber Group Studios, best known for its award-winning preschool show Gigantosaurus, has tapped United Smile, a boutique toy company, as the new worldwide master toy licensee for its global CGI hit Gigantosaurus. UK-based bRAND-WARD, a kids IP consultancy and licensing agency, arranged the new partnership.
United Smile will develop and introduce a wide assortment of Gigantosaurus toys, beginning with a debut range set to launch globally in spring 2023. The upcoming new toy line from United Smile will feature a broad range of products designed for maximum play value, including an assortment of plush, feature plush, figurines, playsets, and vehicles for children ages three-six. The new products will be available through a global network of distributors.
This new partnership happens at a key moment for the brand. Season two of the fan-favourite comedy adventure series is currently airing on Disney Junior and is available on Disney+ worldwide. The season season of the blockbuster series is also broadcasted on France 5 (France), RAI YOYO (Italy), and Tiny POP (UK), among others. The third season will soon be available everywhere.
“We are delighted to be working with Cyber Group Studios to develop the new toy line for Gigantosaurus that captures the unique characters and adventures of the hit series that is loved by kids and families as well as our team. We’re planning to introduce an exceptional toy and plush assortment worldwide that will deepen the connection fans have to the brand in an even bigger way,” said United Smile president Josue Rosenzweig.
“I’m delighted to be working with the talented team at United Smile, which produces beautiful, high quality toys and has been consistently recognized for efficiency in product development, manufacturing and distribution,” said Cyber Group Studios VP of international licensing and marketing Bruno Danzel d’Aumont. “We can’t wait to bring these exciting new offerings to Gigantosaurus fans worldwide so they can create their own dinosaur-themed series-inspired adventures.”
Loved by children around the world for its compelling storylines and gorgeous visuals, Gigantosaurus has won several impressive honors, including the Pulcinella Award for Best TV Series, Common Sense Media Award, National Parenting Products Award, and has won the esteemed 2021 Export Award for Animation, rewarding the program with best sales records worldwide.
Based on the worldwide best-selling book written Jonny Duddle, which has sold more than 600,000 units worldwide, Gigantosaurus follows the adventures of four young dinos – Rocky, Bill, Tiny, and Mazu – as they go on quests to explore their world, face their fears, work together to solve problems, learn more about the mysterious Gigantosaurus himself – and have lots of fun all along the way. The larger-than-life hit series incorporates a wide array of real dinosaur species, more than 40, as well as realistically-rendered flora and fauna that’s true to the time period.
