Latest episodes of Pocoyo are part of the programming of children’s channel Rai Yoyo since last January; because of the agreement reached between the Italian public television RAI and Zinkia – producers of the popular series.
The network acquired the last installment of the fourth season of this production and has also renewed the broadcasting rights for the third season. In addition, RAI has committed to strengthening its content offer around the brand with the purchase of 20 music video clips.
Aimed at audiences aged between four and seven years, Rai Yoyo is part of the Italian public entity RAI. Its free-to-air programming is available on digital terrestrial television, on the satellite TV platform Tivùsat and in streaming on RAI’s official website.
Zinkia GM Victor M. López said, “Rai Yoyo is a key partner in relaunching Pocoyo in Italy, where we have been present since 2010. We are convinced that this collaboration will have a positive contribution to the brand’s development in the country, which is one of Zinkia’s strategic growth areas for 2022.”
Pocoyo is one of the children’s brands with the strongest international footprints and boasts outstanding audience figures. In the 18 years since its debut, the series has been aired in 150 countries worldwide. It is also available on 40 VOD platforms. Pocoyo features on 53 apps which have registered more than 85 million downloads, and millions of toys, books, textiles and other products have been sold under the Pocoyo license.
