LOCO and Logitech G, a global leader in gaming and PC accessories, had announced their long-term partnership in late 2020 with the goal to build and support the growth of esports in India. The partnership reinforced LOCO’s mission to deliver unrivaled entertainment to the strong PC gaming ecosystem, valued at $36.9 billion. Both brands are leaders in their respective industries and have hosted some of India’s largest PC gaming tournaments within the last year.
India’s top 16 pro-teams were invited to compete at the recent Valorant Invitational, for a massive prize pool of 5 lakh, which is the highest pool for a PC tournament the industry has seen. Todak, Team XO and Global Esports were the top three teams to reach the finale, but there could only be one champion. Global Esports with their unabated gaming skills, took home the well-deserved title of ‘India’s #1 team’ for Valorant.
Earlier last year, LOCO and Logitech G organised a ‘City Championship’ in June 2021, where eight teams competed in an inter-city ‘Rainbow 6 Seige’ finale tournament. The tournament winners were certified and accredited by Ubisoft, a French video game company, popularly known for its franchises Assassin’s Creed and Far Cry, amongst others. The previous year, their partnership commenced with ‘LOCO Battle Zone’, which had skilled PC gamers compete across four of the most popular and exciting PC games- Valorant, CS: GO, Rainbow 6 Siege, and DOTA2, at the end of 2020.
Loco has seen a massive increase in streamer sign-ups in the last year and a half. Since June 2020, we have witnessed 20x growth in monthly active viewers, 150x growth in monthly active streamers, and live watch hours scaling by 200x. Today, highly active users spend 1.5 hours daily on Loco, making it the gaming community’s platform of choice for a seamless streaming and viewing experience. Furthermore, a rightful partner for Logitech G to have teamed up with to capture the attention of PC gamers in the industry.
Commenting on the partnership, Logitech India head of marketing and category Roopak Krishnan said, “Gaming and esports have been consistently gaining prominence in India, we at Logitech G along with Loco, are focusing on building a community for Esports enthusiasts while helping them realize the complete potential of the domain. Our partnership with Loco resonates with our vision of constantly innovating for the vibrant and young community of gamers and leading innovation in the space by driving mass adoption across product categories. Further building on our legacy to offer a robust and immersive gaming experience, we aim to further boost the sector by providing these young gamers with a platform to play, win and strengthen the esports community in the Indian market.”
Commenting on the partnership, LOCO Founders Anirudh Pandita and Ashwin Suresh said, “Gaming and live streaming have fused to create a completely new segment of entertainment and we are excited to serve this high growth, high intent ecosystem through Loco. Gaming today is not just a pastime but a passion and a culture that holds a special place in the hearts of the country’s young generation. Logitech G shares our belief in the potential of highly engaged and deeply committed communities and we are excited to collaborate with them in nurturing these communities in India. Its innovative products have been the backbone for gamers for many years and we hope to continue our partnership with them to create legendary esports properties in the coming years.”
