Kids below 12 years can now access a new line of Chhota Bheem apparels launched by Green Gold Store. It is a Licensing and Merchandising division of Green Gold Animation Pvt. Ltd– creators of Chhota Bheem. The range of apparels include T-shirts, jerseys, caps, wrist-bands, watches, foot-wear besides bed and bath accessories like bed-sheets, pillow-covers, bath-towels and even curtains for their rooms.
“Chhota Bheem is a toon-icon and Indian kids simply adore him. Most of our animated creations including Chhota Bheem, Mighty Raju and movies based on Chhota Bheem characters have been appreciated and enjoyed by the young fan club. These young fans like to carry apparels that are trendy and in sync with the latest developments in their favorite toon shows. Keeping this in mind we have introduced a new range of Chhota Bheem T-shirts at a lucrative price of 199 and 249. The collection also includes Chhota Bheem Dhotis for the festive season”, says Sudeesh Varma, Head of Green Gold Store.
The clothes carry trademark prints of Chhota Bheem, Raju, Chutki, Jaggu, Mighty Raju and many other characters from the animation company’s kitty. The new range also includes designs and prints of characters from previously released super-hit animated movies like Chhota Bheem and The Curse of Damyaan and recently released ones like Chhota Bheem and The Throne of Bali. 
The launch of this new line of apparels comes in the wake of Green Gold Stores’ aggressive expansion plan on a pan-India basis. With 28 stores already up and running the company is aiming at adding another 22 stores in the immediate future.
“Indian Kids wear market is growing rapidly. This rise is mainly led by increasing brand-awareness, parents’ urge to fulfill their children’s expectations by giving them the best and rising incomes. Our aim is to capitalize on our existing brands and capture significant market shares”, concludes Varma.