Future Today, the only full-stack streaming solution that packages branded channels and delivers the audiences to watch them, has announced humongous growth in distribution, advertising, viewership and content, while adding major updates to their Channels-as-a-Service technology platform in the last year, including:
Advertising and Viewership
> The viewership grew by 120 per cent year-over-year, delivering content to more than 12mn active households each month
> Viewing time increased by 85 per cent year over year, streaming more than 43 million hours of content in the month of March, alone
> The company grew advertising partners from single to double digits, representing a 500 per cent year-over-year growth in brands Future Today directly works with.
Distribution
> Launched more than 65+ channels with leading MVPDs, including Comcast Xfinity and Cox Contour TV
> Launched eight linear FAST channels on Vizio, Sling TV, Samsung TV+ and The Roku Channel
> The company now serves more than 100 mn households across the US on every major streaming platform
Commenting on the phenomenal performance, Future Today CEO Vikrant Mathur revealed to Animation Xpress, “With over 93 per cent of our viewership coming from the U.S., we have a unique ability to deliver highly desirable and engaged audiences for our advertisers, while driving significant new revenue for our content partners. Our latest technology, advanced tools and expertise make it easier than ever to build and sustain a growing AVOD or FAST channel OTT business.”
Content
In the last year, Future Today has experienced extraordinary growth and has aggressively expanded its content library to offer more than 225,000 movies, TV shows and episodes with the addition of 15,000 hours of premium content. Additionally, Future Today has:
> Launched 50 new channels including Pinkfong (Baby Shark), CoComelon, and Like Nastya to deliver and manage their AVoD and FAST channels to achieve ubiquitous consumer access.
> Rapidly expanded its children’s content offerings, adding new content from several partners including, Lego, Spin Master, 9 Story, and Corus.
Future Today has also become the largest publisher of family-friendly content on streaming platforms, with a portfolio of over 150 apps/channels dedicated to the genre and over 55,000 movies, TV shows and educational videos. HappyKids, the company’s flagship kids channel, is the #1 AVOD Kids channel on CTV platforms in the US.
Channels-as-a-Service Technology
“As the only turnkey, end-to-end streaming stack available, we can launch dozens or even hundreds of channels in a matter of days, on nearly every top streaming platform and device. This is why content owners from around the world turn to Future Today as their streaming TV partner,” added Mathur.
Future Today’s updates to its technology stack are designed specifically to help content owners, video distributors and advertisers deliver a superior OTT experience for viewers, while driving new viewership, more engaged audiences and increased ad revenue. This includes the introduction of:
> Channels–as-a-Service technology stack – features significant advances to its video streaming and advertising capabilities
> Safe Advertising for Kids and Family – expands on Future Today’s COPPA compliant, brand-safe environment to not only ensure personal data and privacy are protected, but also that every ad served is manually reviewed and vetted as appropriate for the kids
> Contextual Data and Advertising – Future Today has expanded its contextual data capabilities across all channels, to maximize engagement and ROI for advertisers, while increasing fill rate and CPM for content owners and distributors
> Enhanced Content Recommendations – updates to Future Today’s AI-powered Content Recommendation Engine to serve the most relevant and desirable content viewers, helping grow new audiences, increase viewing time and boost ad revenue
> Support for linear FAST channels – the ability for content partners to include linear channels as part of their current VOD offering thereby allowing viewers to either find a specific show in the VOD library or couch-surf by browsing through the linear EPG.
The company offers a holistic solution for content owners seeking to launch new streaming channels, grow audiences and monetize their content across a multitude of OTT platforms and services. To accomplish this, Future Today has developed a proprietary and comprehensive portfolio of streaming technologies, services and solutions that include video management, content management and publishing, app development and maintenance, cross-channel promotion, advertising, monetisation and more.
