An igloo build at Mumbai with a team force of 25 creative senses and having a unshaken desire to unfold the best quality work for all visual platforms is what is keeping Igloo 360 Motion Pictures on its toes, a studio that was started last year December and is presently on the verge of completing VFX for Bollywood Movie John Day.
Sagar Thackar, Sapan Narula and Priyanka, the founders of Igloo360 are well versed with the entertainment industry, have had long associations with renowned Indian studios and now they come together with a pool of creative experiences to share at Igloo360.
Till date, this trio has been a part of diverse projects that revolve around Priyanka having 7 plus years experience by handling vital assignments as the VFX producer for commercials Happy dent, Coke, Videocon, Pepsi, Rajasthan Royals, Microsoft, LG, Nokia, Virgin Mobile and Cinthol. Sapan Narula, who has been contributing to the industry since 12 years believes in learning and then bringing out his knowledge in a creative avatar to the industry and has been a part of Pixion, Big Animation and MEL. Sagar Thackar, who is currently producing five feature films, comes with a 7 year creative spate and his strengths lie in producing content with having a bundle of 25 films to his credit and been present at Cannes Film Festival this year.
A close look at the work that Igloo360 brings to attention are that they give out their expertise in the areas of Pre Visualization, Visual Effects, VFX Supervision, Grading, Editing, Stereoscopic 3D, Content Creation, Development & Production, Full service online & Offline, Design for 3D Post, Stereoscopic Consultation, Stereoscopic Supervision, 3D Grading, 3D Edits, DSLR, DSLR Consultation, DSLR Consultation. Igloo360 has worked for top brands including Reliance, Kingfisher, CEAT, MIHAN and Times Group.
At present, the studio is working on 125 VFX shots for John Day, which is an Anjum Rizvi Film Co and Channel F Productions film that is set to deliver on 13th of September. Along with this project, the studio is shooting for Kamasutra 3D and co-producing two films with one for Bollywood and another one for Marathi auds, which are currently in the preproduction stage and to add to its recognition kitty, the studio has been recognized at GoaFest’13 for its work on Fena Ultra TVC.
Speaking to AnimationXpress.com’s Zeenia boatwala about Igloo360 Motion Pictures, Sagar Thackar, Founder, says, “Creative excellence and bold storytelling is what our work is known for. At our studio, we are committed to instill a culture that encircles work ethics, professionalism, creativity and innovation. We will continue to Strengthen and streamline our workflow to maximize client satisfaction.”
The VFX for John Day is in its completion stage and Igloo360 is the sole studio working on this. Ahishor Solomon, the director of this movie along with Aatef A Khan the Producer gave Igloo360 a couple of test scenes, which they cracked well and clinched the movie after which they took 2 months time for executing the entire VFX.
Revealing about the VFX sequences of the movie, Sagar, informs, “There were many shots of blood spills and splatters on face and bodies of different characters, which we had to track and map, maintaining the contours of the anatomy. When you see the film, it will be hardly visible where vfx was used, making it a success attempt.”
Adds more,” There is no exaggeration in any shot of Vfx but it adds value to the film, making it look realistic.”
Ahishor Solomon involved Igloo360 in designing and grading of some special scenes, which couldn’t be possible to crack with DI.
Sagar adds to this, “For the title sequence of this movie, Sapan shot beautiful montages and blended them gracefully with the sequence.”
So, what would be the kicking aspects of this studio, Sagar answers this for us by saying, “We are creative think tank and believe that we have ideas and ability to deliver end to end content with production expertise and we would coproduce with people who are willing to bring in Vitamin M and back our ideas.”
