India’s first stereoscopic 3D animated feature film “Krishna aur Kans” has been declared “Tax Free” in states like Maharashtra, Punjab, Rajasthan, Kerala, Chhattisgarh & West Bengal. Further key states like Delhi, Haryana, Karnataka, Gujarat, Andhra Pradesh, Tamilnadu and Madhya Pradesh are also strongly considering the proposal. This dual impact of tax-free status in major territories and the release of the film close to Janmasthami is already turning the film into a great success story. It has created a frenzy of advance block bookings across the country as seen never before for any animated film. Schools across the states have started doing block bookings of the shows for their students. Even corporate, social groups and clubs in various cities across the country have done block bookings for their employees and members through bookmyshow.com. Religious organizations like ISCKON and various others have their members booking the shows in advance. The film is released all over the country today.
Reliance Entertainment, CEO, Sanjeev Lamba says, “Krishna aur Kans is India’s first animation film to be released in 3D and is sure to bring families together in cinemas this Janmashtami. It is a captivating story based on Lord Krishna’s early life and the victory of good over evil. We are extremely excited about bringing Krishna aur Kans to cinemas and are hopeful it will add more colors to every family’s festive celebrations.”
Ashish SK. CEO Reliance Animation said, “Our effort has been to provide clean entertainment to the kids and the families while promoting the culture and heritage of our country. We are thankful to all the state governments for such overwhelming support towards the film for that cause. We want every family in our country to celebrate Janmasthami with “Krishn aur Kans” and enjoy the adventures and pranks of their favorite Krishna.”
Interestingly, ‘Krishna aur Kans’ is positioned as India’s first animated family entertainer giving the audience a great chance for socializing and family get together. It’s a film that will appeal to kids along with their parents and grandparents. Around the festive season such a film seems bright in prospect in calling the mass audience to visit the theatre. The appeal of Krishna has always been to every age profile. While kids relate to Krishna as a naughty prankster and a brave warrior, girls look up to him as their best friend, the charming flutist. For every parent Krishna is the ideal son while for elders he is the most adorable darling.
‘Krishna aur Kans’ as a film with its amazing storytelling manages to capture each one of these various facets of Krishna as a character. Seven memorable songs composed by Shantanu Moitra, lyrics by Swanand Kirkire and sung by Sonu Nigam, Shreya Ghoshal, Sunidhi Chauhan etc. has truly created a memorable musical experience.
Never before an animation film stood the chance of such a major success like “Krishna aur Kans”. The subject is close to the heart for every Indian audience. The music rocks, the story is great and performances by Juhi Chawla, Manoj Bajpayi, Om Puri, Prachi Save, Anupam Kher, A.K. Hangal, Mukesh Khanna etc. is the finest that we have seen. The film has seen 1200 artists working over 5 years, directed by Vikram Veturi, Ashish SK. as the executive producer and produced by Reliance Animation to create India’s first magnum opus in animation.
And now to top it all with 6 Indian territories granting tax-free status to the film, “Krishna aur Kans” stands the best opportunity of creating India’s first blockbuster in animation.
On the eve of Janmashthami to add further colors to the festive mood, Krishna is coming among us with music, masti and adventure to steal our hearts.