Green Gold Licensing & Merchandising (I) Pvt. Ltd, the merchandise sourcing and distribution business vertical of Green Gold Animation Pvt. Ltd, India’s leading animation company,has won the “Licensor of the Year” award, a recognition by Franchise India at the 7th Star Retailer Awards 2012.
Only in its 2nd year of formal operation, Green Gold’s L&M business has won this prestigious award, which is the highest recognition for licensing of character-based merchandise by any entity or corporation from India. This in turn recognizes globally Green Gold’s efforts, strength of purpose and achievement. The company has successfully competed with global brands like Turner, Disney, and Warner Bros etc. to grab this coveted award in New Delhi, India.
The 7th Star Retailer Awards 2012 represents and extends in India, the US-based International Licensing Industry Merchandisers’ Association (LIMA), the worldwide trade organization for the licensing industry.
Speaking on the occasion, Rajiv Chilaka, Founder and Managing Director said, “Green Gold has taken a lead in licensing of kids merchandise in India. This is a very positive step for companies who create original content and want to extend their presence across retail and the global audience. We always believed that we’re giving value to our beautiful children by doing merchandise”
Also speaking on the occasion, Samir Jain, Executive Director said “We thank all our licensees for believing in our brands “Chhota Bheem” and “Mighty Raju” and giving us all the support and presence across the country.”
Green Gold stared with merchandising in the year 2008 and then got into licensing by 2011. There are 23 licensed product categories, which include confectionery, beverages, decor, board games, puzzles, soft toys, school bags, ceiling fans, cream biscuits, sippers, lunch boxes, umbrellas, rainwear, comics in regional languages, party products, sticker products, card games, flip-flops, soft toys and nightwear.
Also speaking was Madhav Prabhala, Head of Sourcing & Licensing, “I take this opportunity to personally thank all our licensees who have worked with team Green Gold. We hope to further build and strengthen our association with them by introducing newer and bigger product categories and extend our reach and business.”