Indian Animation is all set to transcend boundaries. Reliance Animation’s Krishna Aur Kans is ready to release worldwide with the highest number of prints for any Indian animation feature film ever. While the concentration of global release will be in its stereoscopic format, the film will also release in 2D.
The film releases in India on August 3 resonating in sync with the festive fervor of the Janmashtami festival. The voice cast includes Om Puri playing the role of Kans and Juhi Chawla features as Mother Yashoda while Prachi Save plays Krishna. The film also features Manoj Bajpai, Anupam Kher, A.K. Hangal, Sachin & Supriya Pilgaokar and Mukesh Khanna in various prominent characters.
Reliance Entertainment, CEO, Sanjeev Lamba says,”Krishna Aur Kans is India’s first animation film to be released in 3D and is sure to bring families together in cinemas this Janmashtami. It is a captivating story based on Lord Krishna’s early life and the victory of good over evil. We are extremely excited about bringing Krishna Aur Kans to cinemas on 3rd August and are hopeful it will add more colors to every family’s festive celebrations.”
“The scale of the film is of epic proportions, the animation quality is nothing short of international standards and the action is electrifying. With breathtaking visual effects Krishna Aur Kans has every potential to turn around the Indian animation industry towards a golden future that has been long awaited.” he added.
The music of the film is one of its greatest USP’s. With 7 amazing songs and a spectacular background score Shantanu Moitra as the music director and Swanand Kirkire the lyricist of the film has truly recreated the charm ofKrishna’s time and era.
Ashish S.K. CEO, Reliance Animation who is also the executive producer of the film said, “Every animation film takes a long time in making. “Krishna Aur Kans” is approx. 2 hrs of duration and over 1200 artists have worked on the film. It has taken us about 5 ? years in making to create the finest animated feature film out of India both in terms of quality of animation and captivating storytelling.
The film is in a linear story format from the pre-birth of Krishna to the killing of Kans (the first 10 years of Krishna’s life). For a country where Krishna is the greatest character brand with every generation growing up with his stories, it was important to showcase those treasured narratives in the most authentic manner for the present as well as for the future generations to come. Also the fact that Krishna is as dear to kids as he is to adults makes him the most endearing character brand of India. Interestingly, even on a global scale Krishna stands out as the most popular Indian character brand.
While most people work on 3D platform for feature films, for the first time we have elaborately used Adobe Flash, Photoshop, After Effects from Adobe and Storyboard Pro & Harmony from Toonboon to create “Krishna Aur Kans”.
The film directed by Vikram Veturi has a colorful painting feel as each and every frame has been created with great aesthetic and artistic precision. “Krishna Aur Kans” is nothing short of a case study, which will remain immortal and provide a lifeline as well as point of reference for several flash and digital 2D studios world over. The film is further converted from digital 2D to a 3D stereoscope format by Reliance Media Works. The high quality stereoscope conversion process has ensured that every sequence and scene is presented to the audience as a spectacular element of art.
We are sure it is going to give an enriching experience to the audience. Let me assure you that we are at the juncture of the golden era of Indian Animation and the good times for animated features have just started.” added Kulkarni.
With his captivating smile and magical eyes, Krishna has already won the hearts of the audience as seen in the promos. Now its time for the naughty prankster to win the hearts of both global and domestic audience with its worldwide release in the next couple of months.
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