GSN Games has announced that it has agreed to acquire Bash Gaming,
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viously known as Bit rhymes, the creator of breakout hit Bingo Bash the leading social bingo game in the world with more than 4.8 million monthly active users (MAUs) playing across Facebook, iOS, Android and Kindle devices.
“This transaction will not only strengthen the GSN Games portfolio, it supports our strategy of building a diverse business, operating across all major platforms, with a broad portfolio of titles in both social casino and skill tournament genres,” said Jeff Karp, executive vice president, mobile and social games, GSN Games. “With the Bash Gaming acquisition, we will expose our millions of social casino players to the Bingo Bash experience, while introducing existing Bingo Bash players to our highly engaging games including Wheel of Fortune Slots and Deal or No Deal Slots. We will leverage the strength of our respective organizations, including talent, reach and technology, to build a gaming powerhouse.”
“We’re excited to become part of GSN Games, one of the early pioneers in social casino who continues to lead the space today,” said Sumit Gupta, founder and CEO, Bash Gaming. “I’m very proud of what our team has accomplished, creating the world’s #1 bingo game, and with this new strategic partnership, we are poised to deliver our games to millions of additional players.”
With the Bash Gaming acquisition, GSN Games will have two of 2013’s top 10 overall grossing iPad apps and a monthly active user base of nearly 10 million players. The multi-platform audience of GSN Games will also provide an opportunity for Bash Gaming to further scale its titles, reach new players, and integrate advanced user acquisition and analytics techniques. Adding the Bash Gaming lineup will further accelerate GSN Games’ reach on both iOS and Android.
The addition of Bingo Bash will provide a deeper offering to advertisers, including increased attention and interaction from the high-value Bingo Bash customer base. GSN Games also plans to build on its leading skill games platform for real prize tournaments by leveraging Bash’s multi-player technology to create unique bingo experiences.